Coming soon · Women's sports accessories
Kaeli
A digital identity and online shop for a sports accessories brand
- Industry
- Women's sports accessories
- Year
- 2026
- Services
- Design & brandingWebsites
The challenge
A new brand with a warm, single-line logo needed an online presence that kept its calm, before the first product even went on sale.
The solution
We sampled the palette straight from the logo and measured the contrast of every colour pair, chose the type (a tall serif for headings, DM Sans for text) and launched a bilingual “coming soon” page while we build the shop.
From the project
Clay
- 50
- 100
- 200
- 300
- 400
- 500
- 6003.6
- 7004.7
- 8006.4
- 9008.3
- 95011.7
Sand
- 100
- 300
- 500
- 700
Ink
- 100
- 200
- 300
- 400
- 5004.6
- 6007.2
- 7009.6
- 90013.7
Where it stands
- A palette sampled from the logo, WCAG contrast checked
- A live launch page in Romanian and English
- The online shop, coming soon
Work in progress: the full launch is coming soon.
See the launch page