Checklist: what a business website needs in 2026

A business website isn’t an online brochure. It’s the first employee who talks to your customers, around the clock. Here’s the list we check on every project.

The foundation

• Your own domain and email on that domain (not @gmail.com).
• SSL certificate and correctly configured DNS.
• CDN hosting, so the site is fast everywhere.

The experience

• Mobile-first: most visitors arrive on a phone.
• Speed: content in under two seconds, optimised images.
• Accessibility: good contrast, alt text, keyboard navigation.
• Dark mode, for those who prefer it.

Visibility

• Technical SEO: titles, descriptions, XML sitemap, robots.txt.
• AEO: an FAQ page with direct answers.
• GEO: an llms.txt file and consistent information everywhere.
• OpenGraph images, so links look good when shared.
• Google Business Profile filled in and reviews visible on the site.

Contact

• A form with spam protection.
• Click-to-call and a WhatsApp button on mobile.
• Google Maps if you have a physical location.

Legal and tracking

• Terms and conditions and a privacy policy.
• Cookie consent in line with the GDPR.
• Google Analytics, plus Meta Pixel and TikTok Pixel if you run ads.

After launch

• Maintenance and backups.
• Monthly reports on what works and what doesn’t.
• A partner who picks up the phone.

If your site ticks fewer than half of these boxes, it’s time for a conversation.